Often the difference between success and failure is a matter of degrees. Change Leadership requires, in the best of circumstances, an enormous commitment and takes a huge effort on the part of management. Not to be overlooked is the individual commitment to change at all levels. Led from the top, every extra effort, every extra degree of commitment makes the difference.
At 211F degrees, water is very hot and you can make tea.
Add just one degree, water boils, and you can power a train with the steam.
The key to get the train moving is to lead an organization to not only provide that extra degree of effort and commitment, but to make cetain the effort is focused down the track in a common direction.
Thoughts on marketing, technology, start-ups, new product launch, branding, leadership and more from Jim Gardner of Strategy180. Find out more at www.strategy180.com Because Results Matter.
Tuesday, March 27, 2007
Tuesday, March 20, 2007
When Hell Freezes Over
For years, and with every successive generation, consumer goods goliath Proctor and Gamble has defended’ again and again, against allegations that their Tarot-styled corporate logo had satanic ties and that P&G profits were finding their way to satanic cults and other nefarious organizations. And the SEC thought Sarbanes Oxley was hard to police…
Well, in a recent and thoroughly excusable case of Goliath going against David, the consumer products giant recently won a $12.5 million judgement against several Amway distributors who, using outbound auto-diallers, used the rumor to bolster their own sales of detergents.
12.5 million dollars may not be big potatoes to Proctor and Gamble, but it is nice to know that a company of that size and bureaucracy tracks and prosecutes attacks on its brand instead of simply downplaying the impact of malicious attacks on their reputation.
Well, in a recent and thoroughly excusable case of Goliath going against David, the consumer products giant recently won a $12.5 million judgement against several Amway distributors who, using outbound auto-diallers, used the rumor to bolster their own sales of detergents.
12.5 million dollars may not be big potatoes to Proctor and Gamble, but it is nice to know that a company of that size and bureaucracy tracks and prosecutes attacks on its brand instead of simply downplaying the impact of malicious attacks on their reputation.
Subscribe to:
Posts (Atom)