For years retailers have been trying to get a jump on the others for the first to the rafters with wreaths and red elves. This year, this sign at Nordstroms has been making the rounds of social media to great response.
Interpreting customer sentiment and positioning yourself uniquely as the 'anti-', as branding experts would say. The anti-Christmas retailer.
Well done, Nordstroms. You're all on Santa's good list this year.
