Dear Nancy Brinker:
I'm a fan. What you've done for research is amazing. No one is a bigger supporter of the cause than I am. My mother herself was a victim of breast cancer so I say this with love, respect, and admiration:
Consider me 'aware'. I'm full of 'awareness'. I'm up to my eyeballs in 'awareness'. But like a pop song heard too many times, the pink thing has gone from helpfully ubiquitous to having the effect of the vandalism you'd expect from a Barbie-obsessed eight year old girl. It's too much of a good thing.
Your marketing - specifically, your brand communication - urgently needs a refresher because I can't be alone when I say I'm starting to tune it out like I do omnipresent graffiti in Queens.
To make a donation: http://ww5.komen.org/
