Right after you finish reading this blog entry, go to your domain host and purchase your company's URL ‘.co’ domain.
As of today, you can register .co just as you have .com, .net, or .org, and other more obscure ones, such as .me or .name
It will cost you under $30/year but save you headaches. I predict .co will be a popular domain because: a, outside the US, web users already are used to typing .co prior to their country code (eg, .co.uk, for the Brits, .co.nz for the Kiwis); b, it’s a letter short of .com, which is great for typo trolling sites, and of course, c, in the states, it is a suffix for legal companies.
Yes, I might be wrong about the eventual land rush for the .co domain. If so, you’re out $30. If I’m right, you could pay thousands later. I say that’s pretty good insurance.
That’s it. Just this timely advice. No snarky comments, no opinion, no sermonizing. Mostly because I can't, off hand, come up with a good pun using '.co'. If you have one, post it in the comments (the .co mments).
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