Extreme Couponing: Mobile Shoppers and the New Face of Mobile Couponing

In this article, my friend and colleague Brian Morrison, President at Ipsh!, the mobile marketing agency of Dallas' The Marketing Arm (I think that makes him a thumb) discusses how mobility, couponing, and a weak economy are combining to create an exceptional opportunity for mobile marketers to drive more business.

Mobile Shoppers and the New Face of Mobile Couponing