Labor Day marks the second start of a new year, an
opportunity, as with the one in January, for a fresh start and self-improvement.
As marketers, it’s a good time to take stock of what we don’t know, in order to
stay on top of the latest innovations in accountability, effectiveness, and
customer satisfaction.
Social media. It may seem obvious, but the proliferation of
platforms, broad use of them for customer interaction, and still-experimental
state of the industry can result in huge opportunities for you or colossal blunders. Study up to learn from past mistakes and to prevent your own.
Content marketing. Understanding the changes in creating intelligent
dialogue with customers is a larger change in the marketing landscape in the
past several years than even social media, which has merely accelerated the
process. Marketing as a provider not only of information but also of unbiased
value is a sea-change and must understood to be properly executed.
Mobile marketing. There are more mobile internet users
online than desktop users. Understanding the needs of the mobile user goes
beyond device compatibility. Get ahead of your competition because companies
that do not adapt to mobile will suffer the same fate of the latecomers to the
internet in the 90s.
There are many others, including marketing automation, search
engine optimization (Google makes sure you are out of date almost monthly), and
alignment of social and search.
What others are you studying up on?
