Great article on the use and misuse of Corporate Blogs: http://www.cio.com/archive/021506/schrage.html
Especially interesting are some of the reader comments, including this HSO: "If you think for a moment that I (and other CXOs) will soon see blogging as an inevitable communication media for themselves, we obviously haven’t been talking to the same people. I am convinced that the next revision of Jim Collins’ "Good to Great" will show that while some Good CXOs do blog, no GREAT CXOs do any blogging."
Lucky for me that no one reads this. Except you. And I thank you for that.