What does it take to be a great marketer?

A great marketer is an individual that works to assure the company knows itself.

To do this a marketer must understand the motivators and measurements that drive activity in all the seemingly disparate functions of an organization and discover the common thread among each. This constancy drives, and is driven by, the vision of the organization, which in turn is incorporated into product and service roadmaps, evangelized by management and employees, communicated to the market, and finally delivered upon to the customer.

A great marketer is a leader in facilitating the discovery of the organization’s vision, a motivator in engendering it among employees, a strategist in building that vision into the delivered goods and services, a tactician in articulating it to the market, and a customer advocate in assuring that it is delivered upon.