Like so much in marketing communications, particularly events and public relations, it is often hard to see good efforts working. But you sure know bad efforts when you see them.
Specific to PR, with their widely publicized Beacon debacle, add the golden boys at Facebook to the legions of bad PR episodes, now along side the fake blogging shills for Wal-Mart, promotions for Cartoon Network, executives at Enron, and on-going messes for the Red Cross and FEMA.
Sayeth Josh Quittner at no less a source than Fortune: "What’s harming Facebook - perhaps to a terminal degree - is enormously bad PR. For a social media company, these folks don’t understand the first thing about communication; they have alienated the press by being arrogant, aloof and dishonest. " And still more from CNET: "The big question for users is whether there is anything Facebook can do to regain their trust."
I can't always define bad PR, but I know it when I see it.
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