What do you do when you spend big bucks to outfit and sponsor the USA Olympic Basketball team, only to discover that a key member is not part of your stable of endorsers? The US roundball team was recently photographed in Las Vegas, and questions have been raised regarding how Dwight Howard is curiously positioned, as he is the only member of the team not endorsed by Nike (instead, he shills for Adidas). It is an interesting statement on the importance of brand identity not only in the product design and advertising areas, in a broader contexts as well. For more on the intriguing "daNike Code" conspiracy, it is laid out in this interesting blog entry from CNBC's sports business reporter, Darren Rovell: http://www.cnbc.com/id/25513177
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