An annual report called the Beloit College Mindset List – you may recognize it as common fodder for chatty 'lite rock' morning radio hosts – reminds us all not only of the generation gap and differences in our cultural context, but the pace of change in today's world. This year's study calls out sixty points of reference that the typical 18-year-old, born in 1990, takes for granted. These include:
- Universal Studios has always offered an alternative to Disneyland in Orlando.
- The Tonight Show has always been hosted by Jay Leno.
- Caller ID has always been available on phones.
- IBM has never made typewriters.
Had the Beloit study existed when I entered college, my elders would have likely been reminded that I never knew the country without a space program, had never listened to radio for anything but music, and automobiles always had air conditioning. In turn, upon turning 18, my son will have never known mobile phones without cameras, grasp the concept of a paper map, or have enjoyed music on anything larger than an iPod.
And forget the iconic Selectric… he won't even know IBM as a consumer brand.
1 comment:
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