Zeitgeist 2008

Cover via AmazonI'm currently halfway through the book Click (the one by Bill Tancer, not Nick Hornby); full title Click: What Millions of People Are Doing Online and Why it Matters. Tancer, who runs the research effort at online market research firm Hitwise, analyzes search patterns from search engine data and addresses the often surprising results and challenges us about what we've believed about the psychology of consumers. So when Google printed this "Google Zeitgeist" for 2008 – snack food for stat brats such as myself – I had to look to see for myself what Bill Tancer spends his day analyzing.

Interesting is the country-by-country breakdown of top 10 search terms and the "How to" list. #2? "How to kiss."

Some lonely gamers out there, still.

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