No excuses

I recently re-discovered this quote from the inimitable Sir Winston Churchill and inspired, tried to build a blog entry around it, but in the end nothing I wrote seemed to add anything to his brilliant quotation that it didn't say on its own.

Apply it to marketing, selling, the economy, the environment, your marriage, the body politic or your now-fading resolutions; it all boils down to this:

"It's not enough that we do our best; sometimes we have to do what's required."
Sir Winston Churchill