This is broken.

If I can be so brazen as to add to Seth Godin's excellent 2006 Gel presentation, This Is Broken, I'd add an additional category to his list of broken things called "It made sense to us at the time" (something I discuss here) and suggest that an earlier blog post of my own hints at one of the possible solutions.

What's broken in your experience?

I had a broken experience yesterday on Amazon. I purchased four MP3s files from three different albums by the same artist. I was forced to check out four times, and further, when I pressed the back button, it returned me all the way to the main page, not the sorted list I had created. Took me close to twenty minutes.

Broken.