Because Results Matter

Because Results Matter. I own that phrase as a domain. It is the Strategy180 slogan, and more than that, its the way we approach clients and projects. It is also the way that I think that all agencies - and their marketer clients - should view their relationships.

But they don't, and in the process, lower the bar of expectations and underestimate the value and influence of marketing.

And now the King himself - the Burger King - must understand that 'visibility' and 'mindshare', even 'frequency' and 'reach' are tools and metrics, not goals. This article in Ad Age indicates that the award-winning Burger King campaign is failing to gain ground - even cedeing it - to that ubiquitous clown and his league of banal but effective advertising and market positioning. When the much-lauded ROMI (Return on Marketing Investment) is in negative territory, even today's stock market looks like a better bet.

Because Results, after all, Matter.

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