Then we set his hair on fire...

A note on the death of the King of P.. pitchmen - from this outstanding obit:

"Cast as a god, the man embraced the role, seeking to remake himself in a pale, childlike image only he could understand. The endless cosmetic surgeries, the reclusive years at the Neverland Ranch and the bizarre pronouncements and behaviors are the stuff of legend. Of course, being reborn was something he could never achieve in life. The mighty, moon-walking King of Pop, largely a media construct himself, lost sight of the fact that we're simply not our own creations. Perhaps by now, an ever greater power has reminded him of that."

Certainly personal branding is important, but it is equally important to remember that ultimately, it all ends the same for each of us.